Client: Christian Audigier, Wine and Champagne
Christian Audigier, the late jeans designer and founder of the Ed Hardy lifestyle brand, commissioned me to design labels and packaging for a line of wine and Grand Cru Champagne. I spent several weeks at the winery in France understanding the culture, processes and designing the packaging. I created the collages of various works literally wrapped around the bottles working with innovative processes to shrinkwrap the labels without distorting the images with packaging experts Sleever in Paris. The wine bottles won the Silver medal at the Pentawards in Brussels in 2009, the most coveted packaging design award in the industry.
Les Amorelles Wine Label, Client: Astor Wines, NYC
I was asked to design a series of labels for one of Astor Wines' private label wines brands. They conceived a "French" sounding name referring to love and the brief was to design a label that communicated love and freedom. Les Amorelles was a best-selling brand at Astor Wines for more than three years.
Client: Munoz de Toro Winery, Patagonia
Munoz de Toro winery in Patagonia, Argentina asked me to design a series of wine labels, product packaging and POS for their Cliff Raven brand wines. Images were licensed from the estate of the famous tattoo artist. The packaging reflected the concepts of hand-made, artisanal, individuality.